Yes we can: cradle to cradle

Today I will present you “Cradle to Cradle (C2C)”, this is a concept for production that does not focus on making less bad (environmental damage) but focus on making good (products). The C2C product Innovation Institute in San Francisco and partner institutes in Hamburg and Rotterdam promote an innovation-oriented model for eliminating toxic chemicals and other negative environmental impacts from production and consume. The aim is to create sustainable products that after their usage are the raw material (nutrients) for another use in an endless circle, either in a technical circle or in a biological circle.

Founders of this concept are the German University professor for chemistry Michael Braungart and the US-american Architect William Mc Donough.
 
They say, it should not be the aim of humans to reduce their waste almost until zero, because in this case it would still be better for the environment, if we would do nothing at all or even not exist. In contrast our aim should be to produce things that are the nutrient for the next generation of products. This enables intelligent wasting. Though presently still the majority of articles pollutes our environment sooner or later, there is also a way of intelligent production and they show the way how it works: They claim either to have the know-how or to investigate, how to produce for instance plastic, that can be the source (the cradle) for other products of quality in an endless circle.
So the “cradle to cradle products innovation institute” awards the “cradle to cradle certification” for products that fit into a perpetual use cycle. For instance they constructed a prototype of a car that after the end of its usage can be completely the “nutrient” for another technical or biological use. Here is the certification:

The Cradle to Cradle Certified Product Standard

For me it´s not so very important, if the system of sustainable production will once be realized completely, but it seems to be a step in the right direction and a vision that is worth while paying attention to. And it makes people not feel as bugs of our planet but maybe even useful inhabitants.